EXCITING UPDATE: New York Knicks Standout Jalen Brunson Has Inked A Historic $88 Million Endorsement Deal With Powerade. In An Inspiring Act Of Generosity, Brunson Has Pledged $32 Million To A Player Development Initiative And Contributed Another $12.8 Million To Support An Orphanage—Further Cementing His Legacy As A Leader Both On And Off The Court While Securing A Transformative Partnership.

EXCITING UPDATE: Jalen Brunson Inks Historic $88M Powerade Deal, Donates Millions to Youth Development and Orphanage Support

In a major off-court win, New York Knicks star point guard Jalen Brunson has signed a record-breaking $88 million endorsement deal with Powerade, marking one of the most lucrative brand partnerships in recent NBA history. The deal not only underscores Brunson’s rising status in the league as a top-tier talent and marketable figure, but it also reflects his growing influence as a leader beyond basketball.

What truly sets this deal apart, however, is Brunson’s remarkable act of generosity in the aftermath of its announcement. Demonstrating a deep commitment to community and social impact, Brunson has pledged $32 million of his endorsement earnings to launch a national player development initiative. The program will focus on providing training, mentorship, and academic support to aspiring young athletes from underprivileged backgrounds—equipping them not only for success in sports, but in life.

In addition to that, Brunson has contributed another $12.8 million to support an international orphanage fund, aimed at improving living conditions, educational resources, and healthcare access for children without families. The donation will be distributed across multiple facilities in both the U.S. and abroad, reinforcing his dedication to global youth empowerment.

“I’ve always believed that what we do off the court defines us just as much—if not more—than what we do on it,” Brunson said in a statement. “Basketball has given me everything, and now it’s time to give something back. This partnership with Powerade isn’t just about business—it’s about creating meaningful change.”

Powerade also released a statement celebrating the partnership, noting that Brunson embodies “the grit, determination, and leadership qualities” that align perfectly with the brand’s mission. A new ad campaign featuring Brunson is set to launch this summer, highlighting his journey from overlooked draft pick to NBA star and community champion.

Fans, teammates, and public figures have praised Brunson’s philanthropic efforts, with many calling his actions a shining example of how athletes can use their platforms for good. As his star continues to rise in New York, it’s clear that Jalen Brunson is building a legacy defined not just by points and assists—but by purpose.