Arizona State’s Sam Leavitt Signed A $45 Million Endorsement Deal With Powerade, Donating $18 Million To The Football Program And $4.5 Million To An.

ARIZONA STATE’S SAM LEAVITT SIGNS $45 MILLION ENDORSEMENT DEAL WITH POWERADE, DONATES $18 MILLION TO FOOTBALL PROGRAM AND $4.5 MILLION TO AN INITIATIVE

In a groundbreaking announcement that has sent ripples across the college football landscape, Arizona State quarterback Sam Leavitt has officially signed a massive $45 million endorsement deal with Powerade, one of the largest individual NIL endorsements ever secured by a college athlete. The deal not only cements Leavitt as one of the most marketable young stars in collegiate sports but also underscores his growing influence both on and off the field.

What makes this partnership truly remarkable is Leavitt’s decision to give back in a way rarely seen in college athletics. Of the $45 million agreement, Leavitt has pledged to donate $18 million directly to the Arizona State football program, ensuring that his teammates and future Sun Devils will have access to upgraded facilities, cutting-edge training resources, and expanded support services. This act of generosity highlights his commitment to building a legacy that extends far beyond his own playing career.

In addition, Leavitt will also contribute $4.5 million to a community initiative, one that focuses on youth empowerment, academic support, and athletic development across Arizona. This move aligns closely with Powerade’s “Fueling the Future” campaign and reflects Leavitt’s personal desire to use his platform to inspire and uplift others. Local leaders have already praised his actions, calling him “a role model for this generation of student-athletes.”

For Arizona State, this deal is transformative. The financial boost comes at a pivotal time as the program looks to elevate itself nationally and remain competitive in recruiting wars across the country. Having a star quarterback who not only excels on the field but also reinvests into the program sends a strong message to recruits, boosters, and fans: the Sun Devils are building something bigger than football.

Leavitt himself has remained humble in the wake of the historic announcement. “Football has given me so much,” he said in a statement. “This is about giving back, supporting my brothers in this program, and making sure kids in our community have opportunities to chase their dreams.”

With this monumental endorsement deal, Sam Leavitt has become more than just Arizona State’s quarterback — he has become a symbol of leadership, generosity, and the new era of college athletics.