HUGE DEAL: West Virginia Football Star Nicco Marchiol Signs Groundbreaking Multi-Year Shoe Deal With New Balance Ahead of 2025 NFL Draft
In a major announcement that is sending ripples through the world of college athletics and professional sports marketing, West Virginia quarterback Nicco Marchiol, one of the top projected picks in the 2025 NFL Draft, has officially signed a multi-year shoe endorsement deal with New Balance. This landmark agreement not only highlights Marchiol’s rising stardom on the field but also signals New Balance’s aggressive push into the football market, where it aims to compete with giants like Nike, Adidas, and Under Armour.
Marchiol, who has quickly become the face of West Virginia football with his poise, leadership, and elite quarterback play, traveled to Los Angeles this spring to meet with several top athletic apparel brands. After weeks of negotiations and closed-door sessions, he ultimately chose to partner with New Balance, impressed by their vision for building an athlete-first brand and their commitment to innovation. The deal includes Name, Image, and Likeness (NIL) components that will carry over into his NFL career, making Marchiol one of the few college athletes to successfully transition a NIL deal into a full-blown professional endorsement.
Sources close to the negotiations revealed that Marchiol will be a featured athlete in upcoming New Balance football and lifestyle campaigns, with signature cleats and apparel lines expected to launch as early as next year. New Balance plans to position him as one of the cornerstones of their entry into football, expanding their presence beyond track, basketball, and baseball.
“This is bigger than a shoe deal—this is a long-term partnership,” said Marchiol in a statement. “New Balance believed in my potential from the start and offered a platform that aligned with my values and goals, both on and off the field.”
The news has been met with enthusiasm from West Virginia fans, who see Marchiol’s brand recognition as a win for the Mountaineers’ national visibility. As Marchiol gears up for what many believe will be a Heisman-worthy season and a high first-round NFL selection, this endorsement marks a pivotal milestone in his career.
Nicco Marchiol is not just leading West Virginia football—he’s shaping the future of athlete branding in the NIL era.
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