PACERS PRIDE: Tyrese Haliburton Signs $45 Million Endorsement Deal With PUMA, Donates $18 Million To Indiana Pacers Basketball Program
In a powerful blend of professional success and personal loyalty, Indiana Pacers veteran and 2-time All-Star Tyrese Haliburton has signed a massive $45 million endorsement deal with global footwear giant PUMA, further cementing his status as one of the NBA’s brightest and most marketable stars. But what has truly set social media and the basketball world ablaze is Haliburton’s heartfelt decision to donate $18 million from that deal directly to the Indiana Pacers basketball program—a gesture he says comes from a deep-rooted pride and responsibility to the franchise and its future.
Haliburton, who has become the face of the Pacers’ resurgence, has long expressed his love for the team and the city of Indianapolis. During the press conference announcing both the endorsement and the donation, Haliburton stated, “The ‘Yes ‘Cers’ pride lives within me wherever I go. This isn’t just where I play—it’s home. I believe in what we’re building here, and I want to do more than just win games. I want to help build a legacy.”
His donation—the largest ever from an active Pacers player to the organization—will go toward revitalizing player development facilities, expanding youth outreach programs, and enhancing the team’s performance infrastructure. Pacers General Manager Chad Buchanan called the move “historic” and “a defining moment for what it means to be a Pacer.”
The PUMA deal is also a milestone for the 24-year-old guard, who has grown into one of the NBA’s top playmakers and a community favorite. The partnership will include custom shoe lines, charitable initiatives, and a grassroots basketball campaign across the Midwest. Haliburton is expected to debut his first signature PUMA shoe next season.
As the Pacers continue their climb in the Eastern Conference standings, Haliburton’s off-court leadership is being viewed as a critical component of the team’s future identity. His generous act has inspired teammates, energized fans, and solidified his role not only as a star athlete but also as a community builder.
Tyrese Haliburton is more than a Pacer—he’s a pillar of the franchise’s present and future.
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