SPURS GRAND HONORS: NBA to Celebrate San Antonio Spurs and Legendary Coach Gregg Popovich with Most Prestigious Honor in League History
In a monumental and emotional celebration set to reverberate across the basketball world, the NBA has announced plans to bestow its most prestigious honorary award upon both the San Antonio Spurs organization and their iconic head coach, Gregg Popovich—the longest-serving coach in NBA history. This momentous occasion will recognize Popovich’s unparalleled legacy, leadership, and historic contribution to the sport, the franchise, and generations of fans.
Coach Popovich, affectionately known as “Coach Pop,” has been at the helm of the Spurs since 1996, leading the team through one of the most remarkable eras in professional sports. With five NBA Championships, over 1,300 career wins, and countless playoff appearances, Popovich has not only shaped the identity of the Spurs, but also influenced the modern game of basketball through his emphasis on teamwork, humility, and resilience.
The honorary award—hailed as the highest symbolic recognition ever given by the league—will be presented during a nationally televised ceremony at the AT&T Center in San Antonio, attended by NBA legends, dignitaries, and former players. The event will also highlight the Spurs’ enduring excellence as a franchise known for sustained success, player development, and cultural impact.
“Gregg Popovich has redefined what it means to be a leader in this league,” said NBA Commissioner Adam Silver. “His contributions to basketball and to humanity reflect the highest ideals of our sport. This award is not just for what he’s done—it’s for what he represents.”
Over the years, Popovich has coached and mentored some of the NBA’s greatest talents, including Tim Duncan, Manu Ginóbili, Tony Parker, and now, rising superstar Victor Wembanyama. Yet, his legacy extends beyond the court—he is known for his candor, activism, military service, and commitment to social justice, earning him deep respect from fans and fellow coaches alike.
Spurs fans around the world are already celebrating the announcement, calling it a “long-overdue tribute” to a man who helped turn a small-market franchise into a global powerhouse.
As the NBA prepares to honor both Popovich and the Spurs, one truth becomes clear: this isn’t just about wins and banners—it’s about the values, culture, and heart that defined an era.
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